The idea was to create video panoramas around content that was shot in California; yoga on the beach, joggers, palms, etc. In addition they wanted to create a few more panoramas to match as a transition piece for their vector art. Each section of their playlist had to speak to retail SKU's for Health, Beauty, Wellness, Sport, Fitness, Wine & Spirits. Audio was added later.
We incorporated the idea of multiple cameras for our shoots to make the native resolution, we created a custom slide mount plate that could hold two RED cameras side by side as a rig. Pretty cool.
earlyconcepts, styleframes, video boards, production photography