T-Mobile's NBA 100% You campaign is all about customization from inside and out. These were initially part of a print campaign and we took a pass at the re-design and presented them as three animated story-driven pieces about customization and worked with the development team to make them interactive. These interactive Flash ads played on NBA's homepage.
Website hub concept for Garminfone based on archetypes and early deep learning from social media. The idea was to relate different archetypes to patterns that can be tracked on a geo-locator. Imagine being able to change your daily patterns by exploring different routes and reporting your findings to social media.
below are screens we designed for the first T-Mobile in-store kiosks and 9-panel video wall.